About Us

Welcome to The Palacio Properties—designer-curated stays across Scottsdale, Phoenix, and Tempe where the details are intentional and the experience is easy.

What You Can Expect

  • Thoughtful design that feels calm and clean the moment you walk in.
  • Hotel-level standards and amenities (triple-checked linens, spotless kitchens, reliable Wi-Fi) without the hotel crowds.
  • Self-check-in that actually works, clear house guides, and fast responses when you need help.
  • Neighborhood tips for restaurants, hiking, golf, experiences, and sunset spots—so you spend less time planning and more time living.

Our philosophy is simple: every home has its own story. We tune bedding, layout, and amenities so each place is unique and comfortable. And because we’re local operators, we adjust to what’s happening in the Valley—events, weather, and weekend surges—so your stay is smooth year-round.

Whether you’re here for a tournament, a medical rotation, a parents’ weekend, or a quiet reset, we’ve thought through the little things that make a short trip feel like a long exhale.

Explore our stays and make yourself at home.

About the CEO

Jia R. Delgado is the founder and CEO of The Palacio Properties. A single mom who went from homeless to CEO, Jia built her company as a safety net for her family and a platform for disciplined, human-centered hospitality. (Read her story on Rent Responsibly.)

Before launching The Palacio Properties, Jia spent more than a decade and a half in high-stakes operations across mortgage, real estate–adjacent services, and asset management. At Wells Fargo Home Mortgage (2004–2014), she served as Vice President in Default Servicing/Asset Management and related divisions, leading programs across HUD conveyance, hazard claims, code violations, evictions, vendor audits, and compliance with investor and federal requirements.

Later, as Senior Vice President of Operations at Superior Home Services (2014–2017), Jia oversaw IT, analytics, legal, compliance, HR, marketing, and client/government relations—driving measurable results through Six Sigma methods.

In 2017, Jia founded what is now The Palacio Properties, bringing that same rigor to short-term rentals. She treats each unit like its own business and builds processes that make excellence repeatable—without losing the soul of hospitality.

Jia’s expertise spans strategic planning, operational leadership, financial analytics, and risk management—grounded by her Six Sigma Green Belt and MBA.

What Defines Her Leadership

  • Precision under pressure: She designs systems that prevent problems—and dashboards that surface them early.
  • Regulatory fluency: From investor guidelines to municipal rules, she builds guardrails first so growth is durable.
  • Compassion with standards: As a founder who’s been on the brink, she leads with empathy and expects excellence.

Today, Jia leads The Palacio Properties with the same clarity that changed her life: build safety through systems, protect people with process, and make hospitality feel effortless—because behind the scenes, the work is anything but.

Consulting — Strategy, Turnarounds, and Fractional Leadership

You don’t need more noise—you need a builder in your corner. I help founders and operators start from zero, compete in saturated markets, and turn around underperforming businesses. Specialty: short-term rentals (STR) and operations-heavy companies.

What I Do (Concrete Capabilities)

  • From-Scratch Launches: entity formation, vendor stack, SOPs, listing creation, pricing scaffolds, and go-live plans.
  • Competing in Saturation: demand mapping, positioning, listing rewrites, and conversion optimization.
  • Unit-Level Revenue Ops (STR): pricing logic, review playbooks, cleaner QA, and maintenance SLAs.
  • Operations Cleanup: dashboards, stand-up cadence, roles, ticketing loops, and vendor accountability.
  • Fractional CEO/COO: interim leadership, KPI ownership, cadence setting, and team stabilization.
  • AI—With Guardrails: safe use cases, human approval flows, monitoring, and legal-risk audits.

Packages

1) Power Hour — Targeted Sprint

60-minute working session to unblock a priority.

Deliverables: call notes, 30-day action checklist, quick-win playbook.

2) STR Listing & Revenue Makeover

Fix what guests see and how the calendar earns.

Deliverables: positioning brief, rewrites, photo plan, pricing scaffold, review strategy.

3) Market Saturation Breakthrough

Compete when everyone looks the same.

Deliverables: demand map, differentiation strategy, conversions dashboard.

4) 90-Day Turnaround

For stuck teams or underperforming assets.

Deliverables: diagnostics, KPI dashboards, SOPs, pricing, and owner updates.

5) Fractional CEO/COO

Interim leadership to stabilize and scale.

Deliverables: operating plan, cadence, hiring reset, budget, reporting.

6) AI Readiness & Risk Guardrails

Adopt AI safely and smartly.

Deliverables: use-case map, approval matrix, audit plan, rollback setup.

How We’ll Work

  1. Discovery Call → clarify goals and constraints.
  2. Diagnostic → deep read on revenue, ops, and brand.
  3. Plan → concrete deliverables, owners, and deadlines.
  4. Execution → weekly rhythm, visible dashboards, no fluff.
  5. Handoff → tools and training your team can keep using.